B2B marketplace is gaining great significance in today's corporate world. It is acting as one of the effective business tools. Initially there was less importance for online B2B marketplace. Gradually, the perception of people changed when they saw the benefits of using this tool. They realized that the returns are much wider compared to other tools of marketing. So, several businesses started using this technique for improving their business operations.
Considering their features and capabilities B2B marketplaces are still quite underused. However, the trend is changing and many companies started to realize the immense potential these promising online channels store. Now the common view considering adoption of a marketplace as a sales or purchase channel will change the way a company handles its sales and procurement bringing improved productivity and sustained profitability to its bottom line.